农产品消费转型升级正当时（话说新农村）

Group 1 - The article emphasizes the importance of aligning agricultural product supply with diverse consumer demands to enhance consumption levels [3][4] - The dairy market is experiencing significant growth, with products like goat milk and innovative low-fat dairy options gaining popularity [2][3] - Technological advancements in preservation and distribution are enabling agricultural products, such as the Honghu lotus root, to reach broader markets, increasing their total output value to 6.5 billion [2][3] Group 2 - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has released a plan to promote agricultural product consumption, outlining 23 measures across nine areas [4] - The plan focuses on enhancing supply quality, innovating distribution methods, and activating market demand to expand agricultural product consumption [4] - The growth of rural e-commerce and the rise of new farmers are crucial in connecting agricultural products to urban markets, with online retail sales of agricultural products expected to grow by 15.8% year-on-year in 2024 [3][4]