变现时刻：AI助推核心业务增长，微软、Meta投入加码

Core Insights - Both Meta and Microsoft exceeded market expectations in their financial performance for Q2 2025, driven by the deep application and commercialization of AI technology [1][3][10] - Microsoft reported Q2 revenue of $76.44 billion, a year-on-year increase of 18%, with a net profit of $27.23 billion, up 24% from the previous year [1][3] - Meta's revenue reached $47.52 billion, growing 22% year-on-year, with a net profit increase of 36% to $18.34 billion and an operating profit margin of 43% [1][3] AI-Driven Growth - Microsoft's Intelligent Cloud revenue, including Azure, was $29.88 billion, a 26% increase from the previous year, with Azure revenue growing 39%, marking the highest growth in two and a half years [3][4] - AI products like Microsoft 365 Copilot and GitHub Copilot have seen unprecedented user growth, with GitHub Copilot surpassing 20 million users [4][5] - Meta's advertising revenue reached $46.56 billion, accounting for 98% of total revenue, with a 21% year-on-year increase, significantly aided by AI-driven ad recommendation systems [4][5] Investment in AI Infrastructure - Meta plans to invest between $66 billion and $72 billion in capital expenditures for 2025, with a long-term vision of building large-scale data centers [2][9] - Microsoft announced an $80 billion investment in AI computing centers by 2025, with Q2 capital expenditures increasing by 27% to $24.2 billion [2][9] - Both companies are focused on expanding market share through early investments in AI technology and infrastructure [2][10] Talent Acquisition and Strategy - Meta is aggressively recruiting top talent in AI, having recently hired several industry leaders, including former OpenAI researchers [6][7] - Microsoft has laid off approximately 9,000 employees to reallocate resources towards core business areas and AI development [6][7] - Both companies view talent acquisition and infrastructure investment as critical to maintaining competitive advantages in the AI landscape [6][10]