规划生态旅游线路要“形魂”兼具

Core Viewpoint - The recent joint issuance of guidelines by the Ministry of Ecology and Environment, the Ministry of Culture and Tourism, and other departments aims to integrate ecological culture into tourism development, promoting sustainable tourism that reflects ecological values and cultural heritage [1] Group 1: Ecological Culture in Tourism - The guidelines emphasize the creation of tourism routes that highlight ecological culture, focusing on themes such as environmental governance, traditional ecological culture, biodiversity protection, and the realization of ecological product value [1] - Various regions have already launched ecological culture-themed tourism routes, such as the Hu’nan Cultural Landscape Route in Anhui and the Beautiful Guangdong Ecological Tourism Route, allowing tourists to appreciate both nature and culture [1] Group 2: Challenges in Current Tourism Development - Some regions exhibit a tendency to prioritize aesthetics over substance, creating tourism routes that lack depth in ecological culture, merely connecting beautiful spots without a thorough understanding of local ecological history and cultural narratives [2] - This superficial approach risks reducing "ecological culture" to a mere marketing gimmick, leading to a loss of unique value and visitor engagement over time [2] Group 3: Enhancing Ecological Culture Content - To create high-quality ecological culture tourism routes, it is essential to deepen the understanding of ecological culture and transform scattered ecological knowledge into tangible tourist experiences [3] - Engaging ecological scholars in route design can help translate complex ecological concepts into accessible language for tourists, enhancing their understanding of the ecological functions and scientific values of the areas visited [3] Group 4: Storytelling and Visitor Engagement - Effective storytelling about ecological changes can help visitors appreciate the importance of ecological civilization, using real-life examples of environmental recovery to illustrate the impact of conservation efforts [4] - Innovative presentation methods, such as guided tours and multimedia displays, can enhance visitor understanding of ecological protection efforts and the significance of building a beautiful China [4] Group 5: Immersive Experiences - Designing immersive experiences allows tourists to actively participate in ecological activities, transforming their role from passive observers to engaged participants [5] - Practical activities, such as water quality monitoring and traditional craft workshops, can deepen tourists' connection to ecological principles and enhance their overall experience [5] - The ultimate goal is to create tourism routes that harmoniously blend beautiful landscapes with rich ecological culture, facilitating a deeper appreciation and understanding of both [5]