“美国贴吧”Reddit二季度营收暴涨78%，盘后股价飙升19%

Core Insights - Reddit's Q2 performance significantly exceeded market expectations, with revenue growing 78% year-over-year to $500 million, surpassing the forecast of $426 million [2][3] - Earnings per share (EPS) reached $0.45, more than double the expected figure, while net profit turned around from a loss of $10 million last year to a profit of $89 million [2][3] - Following the earnings announcement, Reddit's stock surged over 19% [2] Financial Performance - Revenue for Q2 was $500 million, a 78% increase year-over-year, exceeding expectations by 17% [3][6] - Net profit reached $89 million, a significant recovery from a $10 million loss in the same quarter last year [3][6] - Average revenue per user (ARPU) was $4.53, surpassing the expected $3.90 [8] User Growth and Engagement - Global daily active users (DAUs) reached 110.4 million, a 21% increase year-over-year, slightly above analyst expectations of 109 million [3][8] - The number of "logged-out" users grew by 24% to 61.1 million, indicating potential for future conversion [6][7] Strategic Developments - Reddit's Q3 revenue guidance is set between $535 million and $545 million, exceeding expectations by approximately 15% [3][6] - The company is shifting focus towards AI and data monetization, pausing development on user economy-related projects [6][7] - The AI-driven tool "Reddit Answers" saw weekly active users increase sixfold to 6 million, indicating strong engagement [3][6] Revenue Streams - Revenue from data licensing grew 24% year-over-year to $35 million, highlighting a strategic pivot towards leveraging high-quality dialogue data in the AI era [7] - The company is deprioritizing previous plans for user economy initiatives, such as gaming and marketplace features, to concentrate resources on proven advertising and data licensing businesses [7]