Apple(US:AAPL) 智通财经网·2025-07-31 23:59Core Viewpoint - Apple reported its fastest revenue growth in nearly three years for Q3, driven by increased demand for iPhones and related products in China, exceeding Wall Street expectations [1][4]. Financial Performance - For the fiscal quarter ending June 28, Apple achieved a revenue of $94 billion, a year-over-year increase of 9.6%, surpassing the average analyst forecast of $89.3 billion [1]. - Earnings per share reached $1.57, exceeding the expected $1.43 and up from $1.40 in the same period last year [1]. - The company expects overall revenue growth of 10% to 20% for the quarter ending September, significantly higher than the previous analyst forecast of 3% [4]. Impact of Tariffs - Apple initially anticipated a $900 million loss due to tariffs but reported an actual loss of $800 million, with an expected increase in tariff-related expenses of $1.1 billion for the current quarter [5]. - Tariff impacts were less than expected, contributing only 1% to the sales growth, as consumers rushed to purchase products to avoid anticipated price hikes [4][5]. Regional Performance - Revenue from the Greater China region was $15.4 billion, a 4.4% increase year-over-year, outperforming the expected $15.2 billion [5]. - This marks a recovery compared to previous quarters, where sales in Greater China had declined by 2% and 11% in the prior two quarters [5]. iPhone Sales - iPhone revenue totaled $44.6 billion, a 13% increase year-over-year, exceeding market expectations by $4.5 billion [8]. - The introduction of a new low-end model, the iPhone 16e, priced at $599, contributed to this growth [8]. Services Business - Apple's services segment generated $27.4 billion, a 13% increase, surpassing Wall Street's expectation of $26.8 billion [10]. - Despite being a growth driver, the services business faces regulatory challenges that could impact revenue from software and subscription services [10]. Hardware Performance - Mac sales reached $8.05 billion, exceeding the expected $7.3 billion, bolstered by new product releases [16]. - iPad revenue was $6.58 billion, down 8.1% year-over-year, falling short of the expected $7.1 billion due to a challenging comparison with the previous year's high sales [16]. Artificial Intelligence Investment - Apple is significantly increasing its investment in artificial intelligence, viewing it as a critical technology for the future [11]. - The company has acquired approximately seven companies this year to enhance its AI capabilities, although these acquisitions have not been particularly high in value [11][15].