Workflow
赛轮轮胎董事长刘燕华:加快“双新融合”锻造中国轮胎全球新名片

Core Viewpoint - Sailun Tire, a Chinese company emerging from a Qingdao university lab, is leveraging technological and industrial innovation to reshape the global tire industry and establish a strong international presence [2][4]. Group 1: Company Background and Innovation - Founded in 2002, Sailun Tire was initiated by Qingdao University and alumni, with a mission to revitalize China's rubber industry [2]. - The company developed a groundbreaking chemical rubber mixing technology, referred to as "liquid gold," which optimizes tire performance by restructuring rubber molecular structure [2][4]. - The "liquid gold" tires have shown superior performance in wet conditions, fuel efficiency, and noise reduction, allowing Sailun to position itself in the high-end market [4][5]. Group 2: Global Expansion Strategy - Sailun Tire has adopted a "research-manufacturing-marketing" localization strategy to penetrate global markets, with factories in Vietnam, Cambodia, Indonesia, and Mexico [4][5]. - The company has established four global R&D centers to tailor products to regional needs, such as developing specific formulas for Southeast Asia's humid climate [5]. - The Mexican factory serves the Americas, while the Cambodian facility has an annual production capacity of 21 million tires [5]. Group 3: Technological Advancements and Sustainability - Sailun Tire integrates advanced technologies such as RFID chips in tires for real-time data exchange, enhancing safety and efficiency [6]. - The company is committed to sustainability, utilizing white carbon black to reduce energy consumption and implementing chemical rubber mixing processes to lower carbon emissions [6]. - Sailun's industrial internet platform connects the entire production process, utilizing AI for accelerated R&D and improved service efficiency [6]. Group 4: Future Outlook and Collaborations - The company is collaborating with Xiaomi to develop specialized tires for electric vehicles, indicating a focus on innovation in the growing EV market [6]. - Sailun aims to prioritize quality, service, and value over price competition, continuing to invest in R&D to support the global automotive industry [6].