Core Insights - The article discusses the current state of the domestic gaming industry in China, highlighting the contrasting fortunes of different games and the importance of cultural IP in driving interest and sales [1][2][3] Group 1: Game Performance and Reception - Chengdu Lingze Technology's game "Mingmo: Yuanshu Zhi Yu" faced significant issues upon release, leading to a poor reception with less than 30% positive reviews despite high pre-sale expectations [1] - In contrast, "Ying Zhi Ren Ling" by Beijing Lingyoufang received positive attention during its offline demo event, with notable endorsements from industry figures [1][3] - "Black Myth: Wukong" achieved remarkable success with 30 million copies sold, setting a high bar for subsequent domestic games [1][3] Group 2: Cultural IP and Market Dynamics - The article emphasizes the growing value of cultural IP in the gaming sector, suggesting that domestic games are entering a phase driven by cultural trends, social discourse, and game quality [2][3] - The success of "Black Myth: Wukong" is attributed to its cultural resonance, particularly its reinterpretation of the classic "Journey to the West," which generated significant pre-release buzz [3][4] Group 3: Marketing and Community Engagement - Effective marketing strategies are crucial for game success, with a focus on engaging with niche communities and leveraging social media to create buzz [6][7] - The article outlines a three-layer approach to marketing, including original content from game demos, engagement with gaming platforms, and cross-promotion on social media [6] Group 4: Quality and Long-term Viability - The quality of the game itself is highlighted as the ultimate determinant of its success, with past failures often linked to poor game mechanics and design [8][9] - The article notes that while cultural resonance can drive initial interest, sustained success relies on delivering a high-quality gaming experience [8][10] Group 5: Future Outlook - Despite the potential for growth in the domestic gaming market, the article concludes that the industry has not yet reached its peak, with ongoing challenges in delivering culturally rich and high-quality games [11][12] - The expectation is set for future games to not only entertain but also resonate culturally, contributing to a broader recognition of gaming as an art form [11][12]
后“黑神话”时代，国产游戏靠什么来上分？
3 6 Ke·2025-08-01 00:08