SZAP(SZ:000061) Sou Hu Cai Jing·2025-08-01 00:47Core Viewpoint - The newly released "Implementation Plan for Promoting Agricultural Product Consumption" aims to enhance domestic demand and support rural revitalization through a series of measures involving multiple departments [1][2]. Group 1: Background and Importance - Agricultural products are a crucial part of consumption, and increasing their consumption can stimulate domestic circulation and economic development [2]. - The plan is seen as a significant pathway to promote rural revitalization, develop rural industries, and increase farmers' income [2]. Group 2: Beneficiaries and Impact - The primary beneficiaries of the plan will be the agricultural producers, as increased consumption will lead to higher incomes for farmers and a better overall consumption cycle [3]. - The initiative is expected to create value across the entire agricultural supply chain, allowing various stakeholders to share in the benefits [3]. Group 3: Key Highlights of the Plan - A notable highlight of the plan is the multi-departmental collaboration, which includes not only the Ministry of Agriculture and Rural Affairs but also the sports and education sectors, integrating agricultural consumption with sports activities and school nutrition programs [4]. - This cross-departmental approach is anticipated to elevate agricultural product consumption to a new level [4]. Group 4: Challenges and Solutions - The plan faces challenges such as ensuring the quality of agricultural products and preventing market issues like counterfeit organic products [5][6]. - Establishing a traceability system and enhancing regulatory oversight are suggested methods to combat these market anomalies, although they may involve high execution costs [6]. Group 5: Consumer Trends and Market Dynamics - Current consumer trends emphasize health and nutrition, leading to a mismatch where consumers want high-quality products but struggle to find them, while producers may have quality products that do not sell well [7]. - Addressing these pain points requires improvements in the cost-performance ratio and personalization of agricultural products to cater to different consumer segments [7]. Group 6: E-commerce and Consumer Protection - Issues with traditional agricultural e-commerce platforms have been noted, where consumers may face exploitation; thus, consumers are encouraged to assert their rights [8]. - Ensuring agricultural product quality is essential for maintaining consumer trust, and adjustments should be made promptly if quality declines [9].