经济热力站丨由“织造”到“智造”，老字号“铜牛”破圈记

Core Viewpoint - Copper Bull Group has evolved from a traditional knitting company into a comprehensive enterprise integrating knitting, weaving, customization, and information technology, emphasizing the fusion of culture and technology in its products [1]. Group 1: Company Evolution and Cultural Integration - Founded in 1952, Copper Bull Group has transformed over 70 years from producing knitted underwear to a diversified enterprise [1]. - The company focuses on integrating traditional Chinese culture and intangible cultural heritage into its brand development, exemplified by the launch of a red scarf inspired by traditional jade carving techniques [2][3]. - The "National Style" school uniforms designed by Copper Bull Group incorporate traditional elements and local visual symbols, showcasing cultural integration [3][5]. Group 2: Technological Innovation and Digital Transformation - Copper Bull Group has established a technology subsidiary to focus on functional clothing and digital innovation in textiles, enhancing its market position through technology [8]. - The company has developed an AI digital human named "Jin," which utilizes advanced 3D modeling and rendering technology to promote traditional clothing in a modern context [7][9]. - The digital clothing resource innovation platform created by the company combines digital technologies with garment management systems, significantly reducing R&D costs by 70% and improving efficiency [8]. Group 3: Product Innovation and Market Strategy - The company emphasizes the use of functional materials and new technologies in product innovation, launching items like aerospace-grade thermal clothing and antibacterial homewear [8]. - Copper Bull Group aims for steady development and seeks to co-create value with consumers, driving market prosperity and growth [8].