Core Viewpoint - The article discusses the rise of the "emotional economy," where consumers seek emotional satisfaction through purchases, reflecting a shift in societal values towards instant gratification and emotional fulfillment [1][2][20]. Group 1: Emotional Consumption Trends - Emotional consumption refers to the behavior where consumers achieve emotional satisfaction and psychological compensation through purchases, with Generation Z being the primary demographic [5]. - Since 2013, the emotional consumption-related industry has seen an average annual compound growth rate of 12%, with projections indicating that the market size in China will exceed 2 trillion yuan by 2025 [2][4]. - A survey revealed that 64.6% of respondents aged 18-65 prioritize spiritual consumption, and 48.9% seek dedicated time for relaxation each week [4]. Group 2: Psychological and Sociological Perspectives - From a psychological perspective, emotional consumption is a strategy for managing emotions, significantly correlated with anxiety levels and loneliness [7]. - Sociologically, emotional consumption products serve as digital social capital, helping individuals construct idealized identities [7]. - The experience economy model categorizes emotional consumption as an "escape experience," providing temporary relief from real-life pressures [7]. Group 3: Market Dynamics and Consumer Behavior - The emotional economy is characterized by a demand for low-cost, quick-acting emotional remedies, leading to the proliferation of products that offer novelty, stimulation, and ritualistic experiences [1][2]. - The popularity of products like LABUBU reflects a desire for relatable emotional expressions, allowing consumers to project their feelings onto these items [13][15]. - The trend of "identity performance" suggests that consumers purchase emotional products not just for personal satisfaction but to signal their social identity [15][17]. Group 4: Challenges and Critiques - The article raises concerns about the potential for emotional consumption to create new problems, such as emotional dependency and superficial relationships [1][2]. - Critics argue that the focus on emotional value in relationships may lead to transactional interactions, where emotional fulfillment becomes a calculated exchange [21][23]. - The increasing reliance on emotional consumption may simplify complex human emotions, risking a loss of deeper emotional connections and perceptions [23].
2万亿元的大生意,瞄准年轻人的钱包
3 6 Ke·2025-08-01 01:07