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谷雨斩获年度新锐责任企业奖,背后是责任实践的长期主义路径
Cai Fu Zai Xian·2025-08-01 01:13

Core Insights - The article highlights the recognition of the domestic skincare brand Gu Yu as the "2025 Annual Emerging Responsible Enterprise" at the 17th Corporate Social Responsibility Annual Conference, emphasizing its commitment to a dual-core strategy of "Technology + Culture" [1][3] Group 1: Awards and Recognition - Gu Yu received the award as a testament to its commercial achievements and its innovative approach to expanding brand responsibility through Eastern wisdom [1] - The conference focused on "Building Sustainable Leadership," gathering experts from various sectors to explore new paradigms of corporate responsibility in the context of new productive forces [3] Group 2: ESG Reporting - Prior to the award, Gu Yu proactively released its first Environmental, Social, and Governance (ESG) report on July 9, 2025, adhering to international standards such as the Global Reporting Initiative (GRI) [5] - The report covers key topics including corporate governance, green development, and employee care, showcasing the company's commitment to sustainable development [5] Group 3: Technological Innovations - Gu Yu's founder defined the brand's path as "from Chinese heart to Chinese chip," embedding research and cultural heritage into its responsibility framework [7] - In 2024, Gu Yu overcame significant challenges in purifying and stabilizing a key whitening ingredient, "Aurora Glycyrrhiza," achieving 99% purity and a 3.4 times increase in transdermal absorption rate [7] Group 4: Cultural Integration - The brand deeply integrates respect for traditional Chinese culture into its identity, collaborating with the Dunhuang Museum to incorporate classic art elements into product design [9][10] - Gu Yu established the "Siyuan Gu Yu Public Welfare Fund" with a donation of 5 million yuan to support the protection of intangible cultural heritage [10] Group 5: Social Responsibility Initiatives - Gu Yu launched the "Rainwood Symbiosis" bottle recycling program, engaging over 100,000 consumers and converting recycled materials into 205 sets of eco-friendly desks and chairs for schools [11] - The company also established a licorice planting base in Xinjiang, promoting agricultural techniques and creating job opportunities for local farmers [11] - Following the earthquake in Shigatse, Tibet, Gu Yu donated 1 million yuan to support disaster relief and reconstruction efforts [11]