Core Insights - The gaming industry must develop its own AI strategy, focusing on culture, organization, talent, capabilities, and investment to effectively implement AI from the top down [1] Group 1: AI Strategy and Implementation - Sanqi Interactive's AI initiatives began in 2018, leading to the establishment of an AI architecture centered around an industry model called "Xiao Qi," which includes over 40 AI capabilities applied across various business segments [2] - The company has achieved significant efficiency improvements, producing over 500,000 2D images in a single quarter with an 80% increase in productivity, and generating over 300 3D assets, accounting for more than 30% of total output [2] - AI customer service has been integrated into all of Sanqi Interactive's games, achieving an accuracy rate of 80%, equivalent to the efficiency of a 30-person customer service team [2] Group 2: AI Applications and Future Directions - Over 60% of Sanqi Interactive's overseas games utilize AI translation, boasting a 95% accuracy rate, while AI material infringement detection enhances advertising efficiency by quickly identifying plagiarized content [2] - Future exploration includes the integration of discriminative AI in games like "Mingyue Gongxin II" to create nonlinear gaming experiences, allowing for personalized storylines for each player [3] - The company plans to increase investment in AI technology development, build an AI talent framework, and optimize existing AI tools and platforms to enhance performance and intelligence [3]
CJ 2025 | 三七互娱王传鹏:自研大模型“小七”图片生成提效超80% 游戏业未来“让思考者做选择,让梦想家去创造”