iQIYI(US:IQ) Qi Lu Wan Bao·2025-08-01 01:53Core Insights - The animated film "Nezha: Birth of the Demon Child" has achieved a global box office of over 15.9 billion yuan, ranking 5th in the all-time box office list and breaking 113 records during its theatrical run [3] - The film has generated significant anticipation on iQIYI, becoming the platform's most booked film ever, with a content heat value surpassing 8000 this year [3] - iQIYI is launching various promotional activities and innovative features to enhance viewer engagement for the upcoming release of "Nezha 2" [3][6] Group 1 - "Nezha 2" is set to be released with special VIP membership packages, including various benefits such as music streaming subscriptions and exclusive merchandise [6] - The platform is offering a range of interactive viewing experiences, including high-quality visual effects and special bullet comments for mobile users [7][9] - iQIYI is conducting a reservation lottery where users can win VIP membership cards and other movie-related merchandise [11] Group 2 - The launch of "Nezha 2" will feature over 3000 free seats for cloud screenings, along with popular drama and variety show IPs inviting users to watch for free [14] - The film's promotional tagline emphasizes themes of defiance and transformation, resonating with the audience's expectations [17]