Core Insights - Reddit reported its most profitable quarter ever, with a significant increase in stock price following the announcement of its Q2 earnings, showcasing strong growth in its advertising business [1] Group 1: Financial Performance - In Q2, Reddit's revenue grew by 78% to $500 million, marking the fastest growth rate in three years and surpassing Wall Street's expectations of $425 million [1] - Adjusted earnings per share were $0.92, exceeding the expected $0.72, while net profit reached $89 million, more than double the average analyst estimate of $36 million [1] - For Q3, Reddit anticipates sales between $535 million and $545 million, with the midpoint exceeding Wall Street's average expectation of $473 million [1] Group 2: Advertising Strategy - Since its IPO in March 2024, Reddit has been investing in advertising technology to capture more market share in the digital advertising space dominated by Meta and Alphabet [2] - The company is focusing on attracting more small and medium-sized advertisers to reduce reliance on a few large marketing clients [2] - Reddit's COO stated that the platform is seeing an increase in active advertisers, and investments in sales teams and advertising technology are proving effective [2] Group 3: User Engagement and AI Integration - Reddit's daily active users reached 110 million, a 2% increase from the previous quarter, while its AI chatbot "Reddit Answers" has 6 million weekly active users [3] - The company is leveraging its 20 years of data to develop internal products based on its AI corpus, while exploring monetization opportunities with external partners [3] - Reddit is currently involved in a legal dispute with Anthropic over allegations of unauthorized data use [3]
Reddit(RDDT.US)Q2营收增长78%创三年最快，广告业绩预期强劲盘后暴涨