SHANGRI-LA ASIA(HK:00069) 2 1 Shi Ji Jing Ji Bao Dao·2025-08-01 02:33Group 1: Company Leadership Transition - Shangri-La Asia appointed its first female CEO, Guo Huiguang, who also takes on the role of Chairman of the Board, marking a significant leadership transition within the company [2][3] - Guo Huiguang's dual role is expected to enhance strategic coordination and operational execution, allowing for direct management of the global hotel network [3][4] Group 2: Financial Performance - In 2024, Shangri-La Asia reported revenues of $2.19 billion, a 2% increase year-on-year, while net profit fell by 12.3% to $161.4 million [2][4] - The weighted average occupancy rate for all Shangri-La hotels was 63%, up by 1 percentage point year-on-year, with an average daily rate (ADR) of $170, down by 1.73% [4] Group 3: Market Context and Challenges - The World Travel and Tourism Council (WTTC) predicts the industry will generate $11.7 trillion by 2025, with strong growth in the Asian market [5] - Shangri-La faces challenges including cost control, digital transformation, and expansion into new markets like India and the Middle East [6]