亚马逊继续重投入人工智能，盘后股价跌近7%

Core Insights - Amazon reported a 13% increase in net sales for Q2 2025, reaching $166.7 billion, surpassing analyst expectations of $162 billion [1] - The company's net profit for Q2 2025 was $18.2 billion, a 34.8% increase from $13.5 billion in Q2 2024 [1] - Amazon's North American sales growth was 11%, while international sales grew by 16% [1] - AWS generated $30.9 billion in net sales, reflecting a 17.5% year-over-year growth [1] - CEO Andy Jassy highlighted advancements in artificial intelligence as a key driver for customer experience and business growth [1] Retail Business - Amazon did not experience a decline in customer demand or an increase in average prices due to tariffs in the first half of the year [2][3] - The company noted that some product categories saw increased purchasing, possibly due to consumers stockpiling in anticipation of potential tariffs [3] - There remains uncertainty regarding cost increases in the second half of the year and who will ultimately bear these costs [2] Capital Expenditure - Amazon's capital expenditure reached $31.4 billion in Q2 2025, indicating a significant investment in AI, chips, data centers, and power [2] - This represents a 29.2% increase from the $24.3 billion spent in Q1 2025 [2] Prime Day Promotion - Amazon's Prime Day in July 2025 was the largest in history, with global Prime members saving billions across over 35 product categories during the four-day event [6]