马斯克妹妹欲入局？海外微短剧现状：演员日薪飙至$2000，在美拍摄减少10%-20%

Core Insights - The overseas short drama market is expected to grow rapidly, with projected in-app purchase revenue reaching $1.079 billion (approximately 77.58 billion RMB) in the first half of 2025, and total revenue for the year anticipated to exceed $4.5 billion [1] - There has been a significant shift in the attitude of traditional American filmmakers towards short dramas, moving from skepticism to embracing the format as a major trend [1][6] - The demand for short drama production in the U.S. has decreased by approximately 10%-20% since 2025, with production orders flowing to countries like Canada, the UK, and Australia [3][4] Group 1: Market Trends - The overseas short drama market is projected to see a cumulative download of 665 million times by mid-2025 [1] - The competition among overseas short drama platforms is intensifying, entering a phase of "survival of the fittest," with some smaller platforms considering closure or transformation [2][23] - The average salary for top actors in the U.S. has doubled, with some earning between $1,500 and $2,000 per day [2][4] Group 2: Content and Production Challenges - There is a notable fatigue in short drama content, necessitating innovation and localization to attract new audiences [24] - The reliance on major platforms like Facebook and Google for advertising is limiting, with a need to explore new channels such as TikTok [24] - The production cost for short dramas in Atlanta ranges from $130,000 to $170,000, which is about 10% cheaper than in Los Angeles [4] Group 3: Industry Dynamics - The number of established production teams in the U.S. is around 20-30, with many new companies struggling to maintain project output and quality [6] - International platforms, including those from Ukraine, South Korea, and Germany, are entering the U.S. market, indicating a growing global interest in short dramas [7] - The collaboration model in the U.S. primarily remains a pure production model, with backend revenue sharing being more common among successful teams [5]