越秀乳业谢添地：从“黑土馈赠”到“营养标杆”的创新突围之路

Group 1 - The CFS 14th Financial Summit and 2025 New Quality Productivity Entrepreneurs Conference was held in Shanghai, attracting over 1,000 industry elites, where Yuexiu Dairy's brand Xietiandi won the "2025 Outstanding Market Performance Product Award" and was named "2025 (Industry) Influential Brand" [1] - Xietiandi's brand philosophy "A Good Cup of Milk, Listening to Heaven and Earth" distinguishes it in a homogenized dairy market, leveraging the unique black soil of Northeast China, which has a 12,000-year sedimentation history, to produce high-quality milk [3] - Xietiandi's products include three offerings: Black Soil Juanshan Pure Milk, Black Soil A2 Pure Milk, and Black Soil Organic Pure Milk, establishing a new standard for high-end white milk nutrition [3] Group 2 - The collaboration with Hunan TV's "Voice of China" significantly boosted Xietiandi's brand awareness, achieving over 1 billion total exposures across social media platforms through innovative marketing strategies [5] - The brand's marketing strategies included visual dominance, suspenseful storytelling, and user co-creation, leading to a widespread recognition of "Xietiandi = Black Soil Juanshan Milk" [5] - Xietiandi's commitment to sustainability is reflected in its mission to provide high-quality milk while adhering to the principle of "Taking from the Black Soil, Giving Back to the Black Soil," ensuring a continuous cycle of nourishment and environmental responsibility [8]