Zhi Tong Cai Jing·2025-08-01 03:28Core Insights - The trading card game (TCG) market is experiencing rapid global growth, with China's market expected to reach 26.3 billion yuan in 2024, significantly outpacing global growth rates [1][3] - The global TCG market is projected to grow from 14.95 billion USD in 2024 to 57.08 billion USD by 2033, with a year-on-year growth of 15.9% [2] Industry Overview - China's TCG market is currently the largest globally, with a market size of 26.3 billion yuan in 2024, reflecting a year-on-year increase of 110.4% [3] - The market is expected to reach 44.6 billion yuan by 2029, driven by rising disposable income and a growing consumer base of over 503 million people interested in IP-related products [3] Key Drivers - The TCG market's growth is fueled by both demand and supply dynamics, with increasing consumer willingness to spend on emotional value associated with IPs and a burgeoning domestic IP ecosystem [3] - The TCG industry chain in China is maturing, with active secondary market transactions stimulating further expansion in the primary market [3] Core Elements of TCG - TCGs are characterized by low prices, high premiums, and high repurchase rates, with unique gameplay mechanics enhancing consumer engagement [4] - Successful IPs in the TCG space often possess cultural significance, emotional value, and strong fan engagement, which are critical for market success [4] Investment Opportunities - Companies with rich IP reserves and significant channel advantages are recommended for investment, including: - Card Game: A leading player in the entertainment sector with a strong market share and a diverse IP matrix [5] - Yaoji Technology: Engaged in trading platforms and card production, with potential for growth in card distribution [5] - Aofei Entertainment: Known for its popular IPs, which can drive the success of card products [5] - Huali Technology: Benefiting from the TCG industry chain through sales of related equipment and IP cards [5]