绫致电商负责人：淘宝闪购增长超预期 成为品牌生意增量

Core Insights - Taobao Flash Sale is experiencing a surge in new brand registrations, with a 110% month-on-month increase in July compared to June, adding over 12,000 new non-food brand stores [1][7] - The platform is enhancing consumer shopping experiences by allowing users to purchase clothing as easily as ordering takeout, with significant growth in orders for brands like JACK & JONES, ONLY, and VERO MODA [1][3] Brand Performance - The entry of brands like MO&Co, Semir, and Qipilang into Taobao Flash Sale is contributing to a rapid increase in sales, with some brands reporting order volume growth exceeding 300% since their launch [1][3] - The best-selling items include T-shirts for men and dresses for women, with jeans being the top-selling item overall, selling over 10,000 units [4] Consumer Behavior - A significant portion of orders (approximately 30%) is driven by urgent needs, such as business trips or unexpected events, highlighting the demand for quick delivery services [3] - The platform has adapted to consumer needs by adjusting store locations to include more business districts, resulting in a notable increase in order volume in urban areas like Beijing and Shenzhen [4][5] Operational Efficiency - The integration of Taobao Flash Sale into brand order systems has improved operational efficiency, with a lower return rate compared to other online channels [5] - The platform is fostering a new retail ecosystem by attracting a diverse range of brands, which is expected to enhance overall sales and profitability for participating merchants [11]