Sou Hu Cai Jing·2025-08-01 04:28Core Viewpoint - The recent focus on delivery platform subsidies has prompted Meituan to commit to regulating promotional activities and eliminating unfair competition, aiming to establish a fair and orderly industry environment for mutual benefit and win-win outcomes [3][12]. Group 1: Meituan's Initiatives - Meituan proposes five measures to combat "involution-style" competition, emphasizing the need for a collaborative approach with all stakeholders [3]. - The company will strictly adhere to laws such as the Anti-Monopoly Law and the Anti-Unfair Competition Law when conducting subsidy activities, avoiding sales below cost that distort market signals [4]. - Meituan commits to transparently disclosing subsidy information to merchants and consumers without exaggerating the total subsidy amount [4]. - The company will not force or indirectly compel merchants to participate in subsidy activities, ensuring merchants' autonomy in pricing [4]. - Meituan aims to create a win-win ecosystem involving consumers, merchants, delivery riders, and platform enterprises, focusing on quality and service over price competition [4]. Group 2: Other Platforms' Responses - Taobao and Ele.me emphasize the importance of planning subsidies based on consumer and merchant needs, ensuring merchants' rights to know, choose, and set prices [6]. - They pledge to resist malicious competition and avoid irrational promotional activities like "0 yuan purchase," while enhancing service quality and consumer experience [6][7]. - JD.com also commits to standardizing subsidy behaviors and resisting unfair competition, focusing on quality and service rather than subsidies [9][10]. - The company aims to provide various incentives to merchants and improve delivery riders' welfare, fostering a positive ecosystem for all parties involved [10]. Group 3: Regulatory Context - The State Administration for Market Regulation has recently called on major platforms like Meituan, Ele.me, and JD.com to comply with relevant laws and regulations, promoting rational competition and a healthy industry ecosystem [12].