Group 1 - The core concept of the article revolves around the re-launch of the IP "Panda A Le" by CapitaLand, which is set to debut in August 2024 after a year of absence [1] - "Panda A Le" is co-created by CapitaLand in collaboration with students from CapitaLand Hope School, showcasing local characteristics in popular tourist spots in Beijing, Chengdu, and Shanghai [1] Group 2 - The IP's image upgrade is based on CapitaLand's deep insights into current consumer market trends and audience needs, focusing on emotional value as a core element [2] - The emotional expressions of "care, friendliness, happiness, and connection" are strengthened to enrich the personality of "Panda A Le," injecting new vitality into the IP and providing emotional satisfaction to consumers [2]
凯德集团自创IP“熊猫阿叻”再度亮相
Bei Jing Shang Bao·2025-08-01 04:28