Guan Cha Zhe Wang·2025-08-01 04:48Group 1 - Multiple platforms including Meituan, Taobao, Ele.me, and JD have issued statements committing to "regulating promotions" and implementing measures to limit subsidy behaviors [1][6] - The platforms have pledged to enhance services and promote healthy competition, with Meituan emphasizing "prospering the industry ecosystem" and resisting disorderly competition [1][6] - Following a recent regulatory meeting, platforms have shown varying degrees of marketing contraction, yet large subsidies like zero-yuan purchases and one-cent purchases continue, with merchants bearing about 70% of the subsidy costs [6][10] Group 2 - Recent commentary from major media outlets highlights that the ongoing price war in the food delivery sector is a "stock game" that fails to generate new consumer demand, leading to profit difficulties for platforms and merchants [6][10] - The upcoming "Liqiu War" (立秋大战) is anticipated to be a significant promotional period for milk tea deliveries, with platforms collectively emphasizing anti-involution policies ahead of this event [6][10] - Following the platforms' statements, the stock market reacted positively, with Meituan's stock rising by 2.22%, Alibaba's by 2.33%, and JD's by 1.38% [10]