Core Viewpoint - The company "Hao Xiang Ni," known as the "first stock of red dates," continues to struggle with significant losses, projecting a loss of 15 million to 25 million yuan for the first half of 2025, marking three consecutive years of losses totaling over 300 million yuan [1][6][8]. Financial Performance - The company reported a revenue drop from 59.61 billion yuan in 2019 to 30.01 billion yuan in 2020, followed by a further decline of 57.32% in 2021, resulting in only 12.81 billion yuan in revenue [6][8]. - The cumulative losses from 2022 to 2024 amounted to 313 million yuan, with losses of 189 million yuan in 2022, 51.89 million yuan in 2023, and 71.96 million yuan in 2024 [8][10]. - The company’s net profit has been below 200 million yuan before 2019, with a significant spike in 2020 due to the sale of a subsidiary, but has since returned to losses [8][9]. Dividend Policy - Despite ongoing losses, the company has distributed over 900 million yuan in dividends over the past three years, with the controlling shareholder's family receiving approximately 30% of this amount [10][11]. - In 2024, the company planned to distribute a record high of 605 million yuan in dividends, despite a net loss of 313 million yuan during the same period [10][11]. Operational Challenges - The company has faced declining sales volumes, with a 7.55% decrease in sales volume in 2024, leading to a 66.10% increase in inventory [9][10]. - The company has implemented measures to optimize product management and reduce costs, but these efforts have not yet translated into improved financial performance [5][6]. Investment Activities - The company has diversified its investments, including a significant stake in "Mi Xue Bing Cheng" and other snack and beverage companies, aiming to leverage these investments to boost sales [14][15]. - In 2024, the company reported that "Mi Xue Bing Cheng" became its largest customer, contributing 5.62% to its annual sales [15][16]. Future Outlook - The company is exploring new sales channels and product lines, including the introduction of beer products, to enhance its market presence [17][18]. - The effectiveness of the company's investment strategy in overcoming its operational challenges remains to be seen, as it seeks to establish a second growth curve [18].
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