多平台竞争带动北京餐企增收，有品牌外卖订单量环比增长140%

Group 1 - The restaurant industry is entering a new phase of "increased orders and profits," showcasing unprecedented vitality and resilience [1] - From July, the Chinese fast food brand Hehegu saw a 140% month-on-month increase in takeaway orders and nearly 80% growth in net GMV, with steady increases in total sales and profits [1] - The growth is attributed to marketing activities where platforms bear most of the promotional subsidies, leading to a rise in new customers and improved repurchase rates [1] Group 2 - Xiaotiao Pear Soup reported an 18% year-on-year increase in takeaway revenue within three months of launching on Taobao Flash Purchase, with a significant rise in order volume and profits [2] - The platform has helped 1.4 million merchants achieve significant growth in daily order numbers and actual income, with over 800,000 restaurants seeing monthly revenue increases exceeding 10,000 yuan [2] - The restaurant sector plays a crucial role in boosting service consumption, and digital platforms are essential for enhancing operational efficiency among small and micro enterprises [2]