Core Insights - The summer travel peak has led to significant increases in search volumes for hotels, flights, and travel packages on Meituan's platform, with hotel searches up 48%, flight searches up 99%, and travel group searches up 42% since July [1] Group 1: Travel Trends - Popular domestic travel destinations during the summer include Beijing, Shanghai, Xi'an, Nanjing, Chengdu, Guangzhou, Zhengzhou, Chongqing, Luoyang, and Hangzhou [1] - The top three popular scenic spots are Wansui Mountain Wuxia City, Zhongshanling Scenic Area, and Xi'an Museum [1] - There is a notable increase in travel interest in the northwest, northeast, and southwest regions of China [1] Group 2: Emerging Tourist Preferences - The "post-00s" generation is embracing new deep travel experiences, with significant increases in searches for unique accommodations and activities [1] - Searches for "Tengger Desert Stargazing Hotel" have surged, while "Wuh Lakes Crossing" searches have increased by nearly 90%, leading to a 293% rise in related hotel searches [1] - In Xinjiang, searches for activities like parachuting and sailing at Sailimu Lake have skyrocketed by 600%, boosting hotel interest by 476% [1] - Gansu's "Desert Camping Base" searches rose by 226%, and "Desert Makeup" searches increased by over 204%, indicating a broader economic uplift in the summer cultural tourism sector [1]
机构:北京仍位居暑期热门目的地TOP1,西北露营持续火爆
Bei Jing Shang Bao·2025-08-01 07:41