Bei Ke Cai Jing·2025-08-01 07:39Core Viewpoint - Multiple food delivery platforms are calling for a resistance against vicious competition, emphasizing the need for a healthy industry ecosystem and the importance of not selling goods and services at significantly lower than cost prices, which distorts price signals and disrupts market order [1][2]. Group 1: Industry Commitments - Meituan published an article titled "Prosper the Industry Ecosystem, Resist Disorderly Competition," stating a commitment to not sell at significantly lower prices [1]. - Taobao Flash and Ele.me also released statements promoting service enhancement and healthy competition, urging against significant price undercutting [1]. - JD.com issued a statement on fulfilling corporate and social responsibilities, promising to regulate subsidy practices and improve service quality [1]. Group 2: Legal and Ethical Standards - The platforms are aligning with laws such as the "Anti-Food Waste Law," ensuring that subsidies are transparently communicated to merchants and consumers without exaggeration [2]. - There is a commitment to not force merchants into subsidy activities, thereby protecting their pricing autonomy [2]. - The platforms aim to ensure fairness in promotional activities, avoiding selective subsidies that could harm small and medium-sized businesses [2]. Group 3: Sustainable Development Goals - The industry recognizes that irrational competition leads to unsustainable benefits for consumers, merchants, and delivery riders [3]. - There is a collective willingness to resist "involution-style" competition, focusing resources on improving service experiences and safeguarding rider rights [3]. - The goal is to shift from price competition to quality and service competition, promoting a balanced development between food delivery and dine-in services [2][3].