Core Insights - The tourism consumption market in various regions has experienced a significant surge since the summer, driven by the dual benefits of the summer season and mid-year discount promotions [1] Group 1: New Store Openings and Brand Attraction - The Omega flagship store in Xi'an's Daming City has attracted considerable attention as the first store in the northern part of the city, featuring a modern design that appeals to watch enthusiasts [2] - Xi'an Economic Development Zone has focused on attracting first-store economies as a key strategy for consumption upgrades and industrial innovation, successfully bringing in over ten first stores in various categories such as dining, apparel, retail, and beauty in the first half of the year [2] - The opening of "Miao Tang Zhuo Spicy Grilled Fish," the first store in Northwest China, saw over 4,000 visitors in its first week, highlighting the popularity of new dining concepts among young consumers [2] Group 2: Consumer Experience and Engagement - New brands like STARRY WISH have emerged in commercial complexes, offering fresh baked goods that enhance consumer expectations and experiences [3] - The Economic Development Zone has leveraged national consumption promotion policies to launch multiple consumer incentive activities, including subsidies and discounts, effectively converting consumer traffic into sustained engagement [3] - Various commercial entities have created immersive summer experiences, combining entertainment, shopping, and social interaction, which have revitalized the market [5] Group 3: Cultural and Artistic Integration - Events such as the dual university art exhibition at Xidi Port have enriched the consumer experience by combining shopping with cultural engagement, allowing consumers to enjoy artistic displays alongside their retail activities [8] - The integration of diverse activities, such as pet-friendly spaces and flea markets, has transformed shopping areas into vibrant social hubs, appealing to both young and family-oriented consumers [5][10] Group 4: Economic Development and Policy Support - The Economic Development Zone plans to enhance policy support and innovate consumer scenarios to promote high-quality regional economic growth, indicating a strategic focus on sustainable development [10]
首店、烟火气、文艺范……你想要的,经开都有!
Sou Hu Cai Jing·2025-08-01 07:44