涨价、停运、利润受损......欧洲企业直面关税冲击

Group 1: Impact of New Tariffs - The U.S. has implemented a 15% tariff on most European exports, marking the highest tariff on European goods since the 1930s [1] - This policy is a continuation of the Trump administration's trade protectionism aimed at correcting trade imbalances and revitalizing U.S. manufacturing [1] - European companies are feeling the impact, with some pausing shipments, raising prices, or sacrificing profit margins [1] Group 2: Industry-Specific Reactions - Wine producers in Germany, such as Johannes Selbach, express concern over the 15% tariff, which affects both European and American families reliant on the wine trade [2] - The champagne industry, represented by producers like Drappier, faces unique challenges as the product can only be produced in specific regions of France, making relocation impossible [2] - High-end brands like Chanel and LV can pass on costs through price increases, while multinational companies like Procter & Gamble and Adidas are considering local price hikes or absorbing some profit losses [3][4][5] Group 3: Challenges for Small Businesses - Small and medium-sized enterprises (SMEs) are struggling to adapt quickly to the new tariffs, with many unable to adjust production capacity or supply chains [5] - Companies like Corania, a budget perfume brand, are under significant pressure due to their reliance on U.S. sales, prompting them to seek alternative markets or reduce costs [5] - According to Reuters, at least 99 out of nearly 300 monitored companies have announced price increases due to the trade war, predominantly among European firms [5]