高温催生“花式避暑”：跟着文博、赛事去旅游｜夏游记

Core Insights - The extreme high temperatures in the central and eastern regions of China have led to a surge in national demand for summer vacation tourism, with a notable increase in searches for "cooling" destinations and related travel services [1][2][3] Group 1: Travel Trends - The trend of summer travel is characterized by a significant movement of tourists from the central and eastern regions to the western and northeastern areas for cooler climates, with long-distance travel orders increasing by over 10% compared to the previous year [2][3] - Popular destinations for summer travel include Qinghai, Tibet, Ningxia, Yunnan, Guizhou, Gansu, Inner Mongolia, Xinjiang, Sichuan, and Guangxi, with average temperatures ranging from 17°C to 26°C, making them ideal for summer retreats [3][4] - Hotel bookings in Yunnan have increased by 42% since July, with dining consumption rising by 62.6%, indicating a strong demand for accommodations and services in cooler regions [3][4] Group 2: Visitor Statistics - Popular scenic spots are experiencing record-high visitor numbers, with some locations reaching saturation, such as the Huangguoshu Scenic Area, which received nearly 50,000 visitors daily [4][5] - The hotel occupancy rates in western and northeastern provinces are exceptionally high, with cities like Shenzhen, Beijing, and Shanghai leading in occupancy rates above 90% [5][6] Group 3: Emerging Travel Preferences - New travel experiences such as "lazy floating" in Zhejiang have gained popularity, catering to younger tourists seeking relaxation and unique experiences [5][6] - Cultural venues like museums and night tours are also becoming popular, with significant increases in bookings for museum visits, particularly among younger generations [6][7] Group 4: International Travel Trends - There is a noticeable increase in outbound travel, particularly to Australia and New Zealand, with flight bookings rising by over 20% compared to the previous month [8][9] - The average price of international travel products has decreased by approximately 5% compared to last year, contributing to the growth in outbound tourism [9]