Sou Hu Cai Jing·2025-08-01 09:02Core Insights - Alibaba's 1688 has launched a new AI strategy, introducing the "1688AI version" App and a free enterprise query tool "88查," marking a significant step in the application of AI in B2B e-commerce [2][6] - The new app integrates five core AI functionalities, enhancing the entire business process from opportunity discovery to product design and innovation, thus positioning AI as a crucial partner for small and medium-sized enterprises (SMEs) [2][4] - AI is transforming traditional business practices, allowing SMEs to operate with increased efficiency and productivity, akin to hiring digital employees [2][3] AI Application in E-commerce - The AI capabilities enable real-time data analysis for product selection, significantly reducing the time and cost associated with traditional market research [3][6] - AI-generated designs and marketing materials have drastically shortened product development cycles and improved market responsiveness, exemplified by a case where a shoe design was completed in just 72 hours [3][6] - AI-driven customer service and marketing strategies have led to a notable increase in order conversion rates, demonstrating the effectiveness of AI in enhancing sales performance [3][6] Upgraded AI Digital Employees - The upgraded AI digital employees now function at a decision-making level, moving beyond basic operational tasks to actively analyze market trends and develop business strategies [4][6] - This shift allows SMEs to leverage AI for strategic decision-making, thereby enhancing their operational efficiency and profitability [4][6] Future Vision and Market Impact - Alibaba's 1688 aims to transform into a supply chain technology company within the next five years, with AI as the core engine driving this transformation [6][8] - The platform's focus on personalized product recommendations and flexible supply chain solutions addresses the uncertainties faced by SMEs in the B2B market [6][7] - The integration of AI into the e-commerce ecosystem is expected to enhance key performance indicators significantly, with projections of a 50% to 100% increase in conversion and repurchase rates by 2025 [7][8] New Tools and Features - The "88查" tool facilitates quick verification of factory credentials and capabilities, streamlining the decision-making process for businesses [8] - This tool, along with the AI enhancements, positions 1688 as a leader in the digital supply chain technology space, emphasizing the importance of AI in modern business operations [8]