高温催生“花式避暑”：跟着文博、赛事去旅游

Core Insights - The extreme high temperatures in the central and eastern regions of China during the summer of 2025 have led to a surge in national demand for summer vacation tourism [1][2] - The trend of summer tourism is characterized by a significant migration of tourists towards the western and northeastern regions of China, with long-distance travel orders increasing by over 10% compared to the same period last year [2][3] Tourism Trends - Popular destinations for summer vacations include Qinghai, Tibet, Ningxia, Yunnan, Guizhou, Gansu, Inner Mongolia, Xinjiang, Sichuan, and Guangxi, with average temperatures ranging from 17℃ to 26℃ [3] - Hotel bookings in Yunnan have increased by 42% since July, with restaurant consumption rising by 62.6% [3][4] - The hotel occupancy rates in western and northeastern provinces are exceptionally high, with some cities reaching occupancy rates above 90% [5] Visitor Behavior - The number of post-2000 generation tourists has increased by 17% this summer, with museum visits seeing a booking heat increase of over 200% [7] - Nighttime tourism and visits to cultural venues have become popular, with museums extending their hours to accommodate visitors [6][7] International Travel - There is a noticeable increase in outbound travel for summer vacations, particularly to Australia and New Zealand, with flight bookings rising by over 20% [9] - The average price of international travel products has decreased by approximately 5% compared to last year, contributing to the growth in outbound tourism [9][10]