3 6 Ke·2025-08-01 10:19Core Insights - The article highlights the significant growth of BYD's sales in rural areas, particularly in Qian'an, Hebei Province, where monthly sales have increased from a few dozen to nearly 300 vehicles during peak seasons [1][12] - The Chinese government has initiated the 2025 New Energy Vehicle (NEV) rural promotion campaign, marking the sixth year of efforts to boost NEV sales in lower-tier markets [1] Sales Experience and Strategies - Sales representatives emphasize the importance of calculating total ownership costs for customers, including purchase and operational expenses, to build trust and facilitate sales [2][4] - Customer engagement is crucial, with salespeople often spending several hours addressing potential buyers' questions, leading to high conversion rates [4][5] Customer Demographics and Preferences - Approximately 50% of customers at the Qian'an store are from rural areas, with many traveling significant distances to purchase vehicles [1][10] - Rural customers prioritize vehicle quality and have concerns about the longevity and maintenance of electric vehicle batteries [5] Marketing and Outreach Efforts - The dealership employs innovative marketing strategies, such as mobile promotional events (small van activities) in rural areas, which have increased rural customer engagement by about 30 percentage points over two years [11][12] - The dealership also focuses on after-sales service, achieving a 90% return rate for first maintenance visits, which enhances customer loyalty [11] Market Trends - The article notes a shift in consumer preferences, with more buyers in the 200,000 RMB and above segment considering domestic NEVs over traditional joint-venture brands [9][12] - The overall sales of NEVs in rural areas have surged, with annual sales increasing from 397,000 units in 2020 to 7.598 million units in 2024, totaling nearly 15 million units sold over five years [12]