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全球潮玩迷共赴京城之约,2025PTS北京国际潮流玩具展开展

Core Viewpoint - The 2025 Beijing International Trendy Toy Expo (PTS) serves as a global platform for IP enthusiasts, featuring renowned international IP giants and attracting hundreds of global designers, promoting cultural exchange and interaction within the trendy toy industry [1][3]. Group 1: Event Highlights - The theme of this year's PTS is "Return of Playfulness, Seeking the Wilderness of the Heart," showcasing major IPs from Disney, Universal, Bandai, and others [1]. - Bubble Mart's well-known IPs, including LABUBU, MOLLY, and Xingxingren, were prominently featured, with numerous artists present for signings [3]. - The event aims to enhance fan engagement through upgraded interactive experiences, allowing deeper immersion into the IP world [3]. Group 2: International Participation - Attendees from various countries, such as Russia, expressed excitement about the event, highlighting the global appeal of specific IPs like Hirono [5]. - The presence of international designers and fans indicates a growing interest in trendy toys and IP culture beyond China [5]. Group 3: Market Expansion - Chinese original IPs are accelerating their international presence, with significant success noted for IPs like Labubu in the European market [7]. - The collaboration between Bubble Mart and the Beijing Cultural and Tourism Bureau aims to leverage cultural resources to enhance cultural innovation and economic benefits [7].