百威亚太二季度收入降幅收窄 战略调整效果待显

Core Viewpoint - Budweiser APAC reported a decline in revenue and net profit for the first half of 2025, indicating challenges in the beer market, particularly in China, while showing signs of marginal improvement in the second quarter [1][2]. Financial Performance - For the first half of 2025, Budweiser APAC's revenue was $3.136 billion, a decrease of 5.6% year-on-year; net profit was $409 million, down 24.4%; total sales volume was 4.363 billion liters, a decline of 6.1% [1]. - The second quarter showed a smaller revenue decline of 3.9% compared to a 7.5% decline in the first quarter, indicating a trend of marginal improvement [1]. - Average revenue per hectoliter increased by 0.5% year-on-year for the first half, with a 2.4% increase in the second quarter, contrasting with a 1.5% decline in the first quarter [1]. Regional Performance - In China, sales volume decreased by 8.2% and revenue by 9.5% in the first half, with a 7.4% decline in sales volume and a 6.4% decline in revenue in the second quarter [2]. - The Indian market experienced double-digit growth in revenue and sales volume for high-end products, continuing to drive overall growth [2]. - In South Korea, sales volume showed a high single-digit decline, while revenue also decreased significantly due to reduced sales volume, although average revenue per hectoliter saw low single-digit growth [2]. Inventory Management - Inventory adjustment was a key operational focus for Budweiser APAC in the first half, with proactive measures taken to align inventory levels with market conditions [3]. - The company reported lower inventory levels and days compared to the previous year, indicating effective inventory management [3]. Strategic Focus - The new CEO and sales leadership are undergoing structural and strategic adjustments, facing challenges in channel transformation, management efficiency, and external risks [3]. - The company plans to focus on controllable areas, increasing investment in brands like Budweiser and Harbin, while expanding non-immediate consumption channels and enhancing execution [3]. - Analysts suggest that the company may see marginal recovery in the Chinese market in the second half, but emphasize the need for time to build brand influence and establish non-immediate consumption channels [3].