Sou Hu Cai Jing·2025-08-01 11:39Core Viewpoint - Hisense Home Appliances reported a slowdown in revenue and net profit growth in its latest 2024 semi-annual report, despite achieving positive growth figures [2][6][7]. Financial Performance - For the first half of 2024, Hisense Home Appliances recorded revenue of 49.34 billion yuan, a year-on-year increase of 1.44%, and a net profit attributable to shareholders of 2.077 billion yuan, up 3.01% [6]. - The growth rates have significantly slowed compared to previous years, with 2022 net profit growth at 141.45% and 2024 first-half net profit growth at 34.61% [7]. Domestic vs. Overseas Business - Domestic revenue accounted for 50% of total revenue, amounting to 25.249 billion yuan, a slight decline of 0.31%, while overseas revenue made up 40%, reaching 20.451 billion yuan, a growth of 12.34% [8]. - The gross margin for domestic business was 31.02%, down 0.06 percentage points, while the overseas gross margin was 12.33%, up 1.35 percentage points [8]. Product Segmentation - The HVAC (Heating, Ventilation, and Air Conditioning) segment generated revenue of 23.694 billion yuan, a growth of 4.07%, while the washing and refrigeration segment accounted for 30% of total revenue, with 15.392 billion yuan, up 4.76% [10]. - Despite revenue growth in the HVAC segment, the gross margin decreased to 27.12%, down 1.56 percentage points [10]. Management Changes and Strategic Initiatives - High Yuling was appointed as the new chairman and president of Hisense Home Appliances, marking a significant leadership change [3][4]. - The company is undergoing a transformation, including the integration of various brands under the Hisense Air Conditioning division and the hiring of former Midea executive Yin Bitong to lead the air conditioning business [10][11]. - Hisense Home Appliances is also streamlining its workforce, reducing over 500 positions, particularly in sales and technical roles, while hiring more employees with master's and doctoral degrees [12].