31省份消费版图：海南上半年增速领跑，多地“新热点”破局

Group 1: Economic Contribution and Consumer Growth - In the first half of the year, domestic demand contributed 68.8% to China's GDP growth, making it the main driving force for growth [1] - The total retail sales of consumer goods in the top ten provinces were led by Jiangsu, Guangdong, and Shandong, each exceeding 2 trillion yuan [3][4] - 19 provinces outperformed the national retail sales growth rate of 5%, with Hainan leading at 11.2% [1][3] Group 2: Consumer Income and Spending Patterns - In the first half of the year, 11 provinces had a per capita disposable income exceeding 20,000 yuan, with Shanghai and Beijing surpassing 45,000 yuan [5][6] - The trend shows a shift in consumption potential from first-tier cities to central and western provinces, indicating a decrease in marginal consumption propensity in major cities [7] Group 3: Policy and Market Dynamics - Policies such as "old for new" and online consumption have been significant drivers of growth, with a notable increase in retail sales in provinces like Fujian [8][9] - The government plans to continue promoting consumption through various initiatives, including expanding the "old for new" policy and enhancing service consumption [9][12] Group 4: Emerging Consumption Trends - New consumption and service consumption are expected to be key areas for expanding domestic demand in the second half of the year, with provinces planning various promotional activities [2][11] - High-quality exhibitions and technology products are becoming significant drivers for service consumption, as seen in events like the WAIC 2025 [10][11] Group 5: Future Outlook - The fiscal support for "old for new" consumption subsidies is projected to reach 300 billion yuan, potentially driving an additional 2 trillion yuan in consumption [9] - The focus on experiential and personalized consumption is expected to grow, particularly among younger consumers [13]