Apple(US:AAPL) Zheng Quan Shi Bao Wang·2025-08-01 12:23Group 1 - The global smartphone market revenue is projected to grow by 10% year-on-year in Q2 2025, surpassing $100 billion for the first time, marking the highest revenue for Q2 in history [1] - The global smartphone shipment volume only increased by 3% year-on-year, indicating a disparity between revenue growth and unit sales [1] - The average selling price (ASP) of smartphones reached a new high for Q2, increasing by 7% year-on-year to nearly $350 [1] Group 2 - Among the top five smartphone brands, all achieved year-on-year revenue growth in Q2 2025, with Apple leading at a 13% increase, capturing 43% of the global smartphone market revenue [1] - OPPO experienced the highest ASP growth among the top five brands, with a 14% increase year-on-year, and its revenue also grew by 10% [1] - Despite macroeconomic challenges, the global smartphone market saw both sales and revenue growth in Q2 2025, driven by relaxed U.S. tariff policies and strong demand for high-end devices in developed markets [2] Group 3 - The trend towards premiumization in the smartphone market is expected to continue, with revenue growth outpacing unit sales growth in 2025 [2] - Emerging trends such as generative AI smartphones and foldable devices are anticipated to create significant growth opportunities for the global smartphone market [2]