Yanghe(SZ:002304) Zhong Jin Zai Xian·2025-08-01 12:39Core Viewpoint - The comparison between the emerging brand Jin Yang He and the well-established Guo Yuan Dan Ya highlights the competitive landscape in the mid-range liquor market, particularly focusing on consumer preferences and product quality [1][3]. Group 1: Product Comparison - Jin Yang He has gained significant popularity, topping sales charts on platforms like JD.com and attracting over 100,000 consumers in a short time [3]. - Guo Yuan Dan Ya is positioned as a mature product in the mid-range market, emphasizing a refined and formal drinking experience, often referred to as "happy little sweet water" due to its smooth taste [6]. - Jin Yang He stands out for its unique quality, being the only light bottle liquor in its price range with a genuine three-year aging certification, which is rare among similar products [7]. Group 2: Market Dynamics - Jin Yang He has effectively partnered with JD.com to enhance distribution efficiency, catering to high-frequency drinking occasions like gatherings and parties [7]. - The price point of Jin Yang He is designed to appeal to everyday consumers, emphasizing value for money in casual drinking settings [7]. - The light bottle liquor market is projected to exceed 150 billion yuan in 2024, with a compound annual growth rate of 17%, indicating a shift in consumer preferences towards quality and value over brand prestige [8].