受益“国补政策”，苹果中国市场回暖，新财季营收创近年新高

Core Viewpoint - Apple Inc. reported its third-quarter earnings for fiscal year 2025, achieving total revenue of $94.04 billion, a 10% year-over-year increase, significantly surpassing market expectations of $89.53 billion [1][4]. Revenue Performance - Total revenue for the third quarter reached $94.04 billion, with a net profit of $23.43 billion, reflecting a 9% year-over-year increase [4][9]. - Hardware product lines, including iPhone, Mac, iPad, and wearables, contributed to the growth with net sales of $66.61 billion, up 8.2% year-over-year [4][9]. - iPhone sales alone generated $44.58 billion, marking a 13.5% increase compared to the previous year [4][9]. Regional Performance - Revenue from Greater China increased from $14.728 billion in the same quarter last year to $15.369 billion, a 4% year-over-year growth, marking the first positive growth in two years [3][8]. - The Americas segment reported revenue of $41.198 billion, up from $37.678 billion year-over-year, while Europe and Japan also saw increases in revenue [7]. Product Line Insights - The Mac segment saw revenue rise to $8.046 billion, a nearly 15% increase from $7.009 billion year-over-year, driven by the adoption of Apple’s self-developed chips [8]. - However, iPad and wearables experienced declines, with iPad sales down 8.1% to $6.58 billion and wearables, home, and accessories revenue down 8.6% to $7.4 billion [9]. Services and Costs - Services revenue reached $27.423 billion, a 13% year-over-year increase, exceeding analyst expectations [9]. - Total cost of sales for the third quarter was $50.318 billion, up 9% from $46.099 billion year-over-year, while total operating expenses rose to $15.516 billion from $14.326 billion [9]. Future Outlook - Apple is expected to face increased tariff costs, with an estimated $1.1 billion impact in the upcoming quarter due to ongoing trade tensions [10]. - The upcoming iPhone 17 series is anticipated to see price increases of approximately $50 across all models due to these tariff impacts [10]. - There are high expectations for Apple's future foldable iPhone, with projections of selling 10 to 15 million units by 2027, potentially generating $65 billion in revenue by 2029 [11].