Apple(US:AAPL) Guo Ji Jin Rong Bao·2025-08-01 12:59Core Viewpoint - Apple reported a record revenue of $94.04 billion for the third fiscal quarter of 2025, marking a 10% year-over-year increase, driven by strong sales in iPhone, Mac, and services [1][5] Financial Performance - Total revenue reached $94.04 billion, up from $85.78 billion year-over-year [3] - Net profit was $23.434 billion, a 9% increase from the previous year [1] - Earnings per share (EPS) rose to $1.57, reflecting a 12% year-over-year growth [1] Revenue by Product Category - iPhone revenue was $44.582 billion, a 13% increase from $39.296 billion [3] - Mac revenue reached $8.046 billion, up 15% from $7.009 billion [3] - Services revenue was $27.423 billion, a 13% increase from $24.213 billion [3] - iPad revenue declined to $6.581 billion, down 8% from $7.162 billion [4] - Wearables, Home, and Accessories revenue fell to $7.404 billion, a 9% decrease from $8.097 billion [4] Regional Performance - Americas revenue was $41.198 billion, a 9% increase [5] - Europe revenue reached $24.014 billion, up 10% [5] - Greater China revenue was $15.369 billion, a 4% increase, ending a seven-quarter decline [5][6] - Japan revenue grew to $5.782 billion, a 13% increase [5] - Other Asia Pacific regions saw revenue of $7.673 billion, a 20% increase [5] Strategic Developments - Apple is increasing investments in artificial intelligence (AI), with a focus on enhancing Siri's personalization features expected to launch next year [8] - The company has reallocated resources to prioritize AI development, indicating a significant rise in capital expenditures for AI initiatives [8]