Bei Ke Cai Jing·2025-08-01 13:51Core Viewpoint - Major food delivery platforms including Meituan, Taobao Flash Sale, Ele.me, and JD.com have called for a halt to disorderly competition and pledged to establish a fair and orderly industry environment to promote mutual benefits and sustainable development in the food service sector [1][7]. Group 1: Meituan's Initiatives - Meituan has proposed five measures to regulate subsidy activities, including strict compliance with various laws such as the Anti-Monopoly Law and the E-Commerce Law, and avoiding selling goods below cost to prevent market disruption [2]. - The company will publicly disclose subsidy information to merchants and consumers without exaggerating the total amount of subsidies [3]. - Meituan will not force or indirectly compel merchants to participate in subsidy activities, ensuring merchants' autonomy in pricing [4]. - The company emphasizes non-discriminatory practices to ensure fairness in promotional activities, protecting the interests of small and medium-sized merchants [4]. - Meituan aims to create a win-win ecosystem involving consumers, merchants, delivery riders, and platform enterprises, advocating for a shift from price competition to quality and service competition [4]. Group 2: Other Platforms' Commitments - Taobao Flash Sale and Ele.me have committed to rationally planning subsidies based on consumer and merchant needs, ensuring merchants' rights to information, choice, and pricing [5]. - Both platforms will actively resist malicious competition and respect market operation rules, avoiding irrational promotional activities like "0 yuan purchase" [5]. - They will enhance service quality by providing diverse consumption scenarios and improving delivery efficiency, while promoting green consumption [5]. - JD.com has also pledged to standardize subsidy behaviors and resist "0 yuan purchase" promotions, focusing on quality and service rather than subsidies [6]. - JD.com will promote mutual benefits by providing various support services to merchants and improving the welfare of delivery riders [7]. Group 3: Regulatory Context - The State Administration for Market Regulation has recently interviewed Meituan, Ele.me, and JD.com, urging them to comply with relevant laws and regulations, and to rationally participate in competition to foster a healthy and sustainable development in the food service industry [7].