以消保为核心构建声誉护城河 招联三度斩获《中国金融》杂志声誉管理优秀品牌案例

Core Viewpoint - The article highlights that China UnionPay's consumer finance company, Zhaolian, has been recognized for its reputation risk management practices, winning the "Reputation Management Annual Case" award, marking its third recognition in this area [1][3]. Group 1: Reputation Management - Zhaolian's reputation risk management case, titled "Building a Public Opinion Protection Network, Safeguarding Reputation Safety Harbor," stood out among nearly 400 submissions from 207 financial institutions [1][3]. - The evaluation was conducted by experts from various industry associations and academia, covering multiple dimensions such as brand communication, social responsibility, and corporate culture [3]. Group 2: Consumer Rights Protection - Consumer rights protection is a critical element of Zhaolian's reputation risk management, with the company prioritizing consumer satisfaction and feedback alongside financial performance metrics [4]. - Zhaolian has integrated consumer protection as a core capability, equating "complaint rate" with "bad debt rate," and has utilized AI technology to enhance consumer protection measures [4]. Group 3: Consumer Education and Engagement - Zhaolian actively promotes consumer financial knowledge and risk awareness through various educational materials, reaching nearly 300 million consumers through campaigns aligned with significant consumer rights events [5]. - The company has received recognition for its efforts in enhancing financial literacy among residents in Shenzhen, demonstrating a commitment to consumer education and engagement [5]. Group 4: Future Outlook - Zhaolian aims to continue deepening its reputation management and consumer protection efforts, enhancing its brand image and market competitiveness to contribute to the high-quality development of the financial industry [5].