CJ2025丨亚马逊云科技李剑：生成式AI重构游戏生产逻辑 让开发者专注于“好玩”本质

Group 1: Core Insights - The 2025 ChinaJoy highlights "going global" and "artificial intelligence (AI)" as key topics for the gaming industry [1] - AI is transforming the gaming industry by enhancing efficiency and redefining production logic, with generative AI being a significant beneficiary [2][3] - AI's role in game development has evolved from a supportive tool to a creative partner, impacting various stages from construction to operation [3] Group 2: AI Impact on Game Development - AI has improved operational efficiency in gaming, such as upgrading intelligent customer service to handle multiple languages [2] - Generative AI is now involved in product design and planning, enhancing core gaming experiences beyond mere cost reduction [2] - AI contributes to game operation through automated server management, resource allocation, and player community engagement [3] Group 3: Support for Small and Medium Teams - Amazon Web Services (AWS) is addressing the challenges faced by small and medium-sized gaming teams by offering managed generative AI services that democratize technology access [6] - These services provide comprehensive support from computing power to application, allowing teams to focus on creativity rather than technical implementation [6] Group 4: Compliance and Security - AWS emphasizes the importance of compliance with varying regulations across different regions, such as GDPR in Europe [6][7] - The company has established a global infrastructure with 143 security standards and compliance certifications, ensuring safety as a top priority [7] Group 5: Future Outlook - The future vision for the gaming industry includes AI facilitating the entire development process, allowing developers to focus on gameplay rather than technical details [8] - AWS is building a complete AI technology stack to support this vision, including tools for code generation and 3D model creation [8][9] - Plans to deepen local ecosystems through partnerships, such as the digital empowerment center for the gaming industry, aim to provide better services to local developers [8]