Sou Hu Cai Jing·2025-08-01 15:25Core Viewpoint - Major food delivery platforms including Meituan, Ele.me, and JD have committed to regulating promotions and limiting subsidy behaviors to foster a healthier industry ecosystem and curb irrational competition [1][2]. Group 1: Regulation of Subsidies - Meituan has pledged to comply with various laws such as the Anti-Monopoly Law and the Price Law, ensuring that subsidies do not significantly undercut costs and distort market prices [2]. - Ele.me will plan subsidies based on consumer and merchant needs, establishing a mechanism for strict oversight and compensation for merchants [2]. - JD will standardize subsidy practices, rejecting unfair competition and ensuring transparency in marketing activities [2]. Group 2: Service Quality Improvement - Meituan aims to enhance consumer experience by collaborating with merchants and associations to maintain offline operational order [3]. - Ele.me plans to diversify consumer scenarios and improve delivery network efficiency to reward consumer loyalty [3]. - JD focuses on quality by offering differentiated products and leveraging technology and supply chain innovations to create long-term value [3]. Group 3: Building a Win-Win Ecosystem - Meituan will not force merchants to participate in subsidy activities, ensuring fair treatment and protecting the interests of small merchants [4]. - Ele.me emphasizes a feedback system to address core issues related to merchant participation, product quality, and rider rights [4]. - The platforms collectively aim to shift the focus from price competition to quality and service, promoting a sustainable business environment [4].