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夏季平均气温20℃ 湖北神农架夜间消费场景“点燃”避暑经济
Zhong Guo Jing Ying Bao·2025-08-01 15:57

Core Insights - The article highlights the growing popularity of Shennongjia Forest District as a summer tourist destination, particularly for visitors from Hubei Province and beyond, due to its unique climate and natural beauty [1][2][3] Group 1: Tourism Development - Shennongjia Forest District, known for its average altitude of 1,700 meters and a forest coverage rate of 91.1%, has become a favored spot for summer tourism, with average summer temperatures around 20°C [1] - Muyu Town serves as the main tourist reception center, accounting for over 80% of the total tourist reception in the Shennongjia area, featuring various attractions and facilities [1][2] - Muyu National Tourism Resort has been upgraded to a national-level tourism resort, enhancing its management and operational capabilities [2] Group 2: Economic Impact - The tourism industry is a key driver of economic growth in Muyu Town, with 32 star-rated hotels and over 776 homestays, accommodating more than 30,000 visitors daily [2] - Local government is focusing on improving night-time activities to retain tourists, as evidenced by the launch of the Muyu Creative Free Market, which features cultural events and local products [2][3] Group 3: Future Plans - The Shennongjia Forest District aims to increase tourist numbers and revenue by 10% and 10.4% respectively in 2024, with a target of 5.3 million visitors by 2025 [3][4] - Plans include promoting a balanced development of tourism, integrating various tourism sectors, and developing a snow economy to attract younger consumers [4]