Summary of Key Points Core Viewpoint - The recent land auction in Shanghai generated a total revenue of 28.96 billion yuan, with an overall premium rate of 22.33%, indicating strong demand for land in the city despite the small size of some plots [2][5]. Group 1: Auction Results - Eight plots were offered in the auction, with seven plots sold at a premium [2]. - The XH-02 (TPL) unit 051-11 plot in Xuhui District was sold for 1.225 billion yuan, achieving a record-breaking floor price of 200,300 yuan per square meter [2][3]. - The premium rate for the XH-02 plot was 22.37% [3]. Group 2: Participants and Competition - Major real estate companies such as China Overseas Land & Investment, China Merchants Shekou, Poly Real Estate, and Greentown China participated in the bidding for core plots [2][5]. - The C050202 unit 053-b-1 plot in Jing'an District was won by China Overseas for 5.363 billion yuan, while the North Bund plot in Hongkou District was acquired by Greentown for 6.471 billion yuan [5][6]. Group 3: Emerging Players - Shanghai Qixiang Wangyu Real Estate, a new player established in January 2023, won the XH-02 plot, indicating the entry of new companies into the competitive Shanghai real estate market [3][4]. - The actual controller of Shanghai Qixiang is Ye Shuqing, who has connections to multiple industries, including real estate and technology [3][4]. Group 4: Market Trends - The high premium rates and competitive bidding reflect the attractiveness of Shanghai's land market to developers [2][5]. - The presence of "cold" plots, such as those in Qingpu District, indicates varying levels of interest among developers, with some plots receiving minimal bids [6].