数智潮涌 “文化出海”正当时

Core Insights - The "cultural going global" trend is gaining momentum amid intensified global competition and deep digital technology empowerment [2] - Key drivers for the success of Chinese cultural products overseas include industrial "hard power," cultural "confidence," and user "empathy" [2][3] - The diversification of market expansion is evident, with Chinese companies targeting not only Europe and the US but also Southeast Asia, Africa, and Latin America [4] Group 1: Key Drivers of Success - Industrial "hard power" refers to the advanced technology and complete industrial chain that Chinese cultural products have developed over decades, leading to successful global launches [2] - Cultural "confidence" guides the creative direction, encouraging companies to draw from traditional Chinese culture and adapt it for contemporary global resonance [3] - User "empathy" is crucial for success, as products must resonate emotionally with users, particularly in the Z-generation consumer era [3] Group 2: Market Expansion Strategies - Companies are encouraged to adopt a long-term perspective in their overseas strategies, focusing on understanding foreign consumer habits and market dynamics [5][6] - The importance of user co-creation and leveraging AI for enhanced user engagement in content creation is emphasized [5] - The gaming sector, particularly casual and strategy games, is highlighted as a key area for growth, with companies needing to adapt to changing advertising and consumer behavior [6] Group 3: ESG Compliance Challenges - ESG compliance has become an essential aspect of overseas operations for Chinese companies, transitioning from a "nice-to-have" to a "must-have" [7] - New stringent ESG regulations, particularly from the EU, pose significant challenges for companies, including requirements for transparency in supply chains [8] - Initiatives are being developed to assist companies in navigating ESG compliance, including diagnostic tools and innovative financial products [8]