Core Viewpoint - Dongfeng Yipai Automotive Technology Company launched its "Future Wings" strategic plan to drive rapid development through four strategic pillars: technology, products, brand, and overseas expansion [1][5][10]. Group 1: Strategic Overview - The "Future Wings" strategy aims to establish Dongfeng Yipai as a user-centric and technology-driven company, focusing on reliability and comfort in mobility [5][6]. - Dongfeng Yipai's sales in July reached 27,923 units, a year-on-year increase of 70.9%, with a cumulative total of 134,592 units from January to July, reflecting a 32% annual growth [3][5]. Group 2: Technological Advancements - Dongfeng Yipai has invested over 50 billion in R&D during the 14th Five-Year Plan, with a workforce of 12,000, leading to over 5,000 patents in new energy and intelligent connected vehicles [6][7]. - Key technological innovations include a self-developed solid-state battery with a performance of 350Wh/kg and a new high-voltage architecture for faster charging capabilities [7][6]. Group 3: Product Development - By 2028, Dongfeng Yipai plans to have a product matrix of 20 models, including a high-end intelligent full-size SUV developed in collaboration with Huawei, set to launch in 2026 [10][11]. - The 2026 Dongfeng Yipai eπ008 model features advanced technology, including a Qualcomm Snapdragon SA 8295P chip and various intelligent driving functions, with prices starting at 17.36 million [12][14]. Group 4: Brand Positioning - Dongfeng Yipai aims to enhance brand positioning by integrating its sub-brands and focusing on high-end intelligent products, targeting a broader user base [8][10]. - The brand strategy includes a dual-brand approach with Dongfeng Wind God focusing on smart family vehicles, aiming to serve global users with a new identity [8][10]. Group 5: Global Expansion - Dongfeng Yipai plans to expand its global presence, targeting over 30 overseas models by 2027 and establishing more than 2,000 global outlets [11][14]. - The company aims for local manufacturing to account for over 20% of sales by 2026, with a goal of reaching 50% by 2030 [11][14].
应势而变,奕派科技发布“未来之翼”战略
Zhong Guo Qi Che Bao Wang·2025-08-02 02:00