Core Insights - Shenzhen's tourism sector is experiencing significant growth, with a total of 90.57 million visitors and a revenue of 138.36 billion yuan in the first half of 2025, marking a year-on-year increase of 11.9% and 13.9% respectively [1] - The city aims to achieve a tourism revenue of over 300 billion yuan and receive more than 200 million visitors by the end of 2025 [1][4] - Shenzhen is positioning itself as a premier destination for weekend getaways and international tourism, with a focus on enhancing its global marketing efforts [2] Tourism Growth - The number of international and regional passengers at Shenzhen Airport reached 3.06 million in the first half of 2025, a 30.7% increase year-on-year, with over 20,000 international flights [3] - The city received 18.39 million inbound tourists, reflecting a 31.9% increase compared to the previous year [3] Marketing and Promotion - Shenzhen's tourism marketing strategy includes collaborations with social media influencers to promote the city globally, exemplified by the engagement of popular American influencer "IShowSpeed" [2] - The city plans to launch a global tourism campaign themed "2025 Amazing Shenzhen," focusing on various aspects of travel including dining, accommodation, and entertainment [2] Infrastructure and Events - Shenzhen is enhancing its tourism infrastructure, with new attractions and facilities set to open, including the Shenzhen Science and Technology Museum and the world's largest indoor ice and snow world [7][8] - Major events such as concerts and sports competitions are drawing significant visitor numbers, with over 30 large concerts held in the first half of the year [5][6] Cross-Border Tourism - Shenzhen is leveraging its geographical advantages to attract tourists from Hong Kong and other regions, with a notable increase in night-time cross-border traffic [6][9] - The city is also focusing on developing industrial tourism routes in collaboration with major tech companies like Huawei and DJI [9] Coastal and Cruise Tourism - Shenzhen's long coastline presents opportunities for coastal tourism, with plans to enhance the East Coast tourism area and develop a cruise tourism product system [12] - The city is actively promoting cruise tourism, with several international cruise ships docking at its ports [12]
今年目标游客2亿人次，深圳凭什么？
2 1 Shi Ji Jing Ji Bao Dao·2025-08-02 02:59